‘Best of both worlds’: Singaporean entrepreneur launches superfood-stimulated pores and skin care variety


Rookie Beauty turned into released online early in May through founder Hayley Teo.There are several types of skin care products that may make a useful additional to your daily skin care. These include cleansers, sunscreens, moisturizers, eye creams, toners, exfoliants, retinoids, herbals and skin care supplements.
Toners: Skin toners offer an extra cleansing properties to the skin that helps remove oils, dirt and makeup. But if your skin has become dry, avoid using toners or use less frequently. These skin care products often contain alcohol or acetone and it can aggravate dry or sensitive skin.
Sunscreen: Sunscreen is an essential product for the care and protection of our skin. While it is true that some exposure to sunshine is necessary for the body to synthesize vitamin D, you really only need 10-15 minutes each day to accomplish this. Excess sun exposure can cause changes in the skin cells leading to damages which can develop brown spots, skin cancer, dry skin and premature wrinkles. It doesn’t matter if your skin is fair or dark, both skin color can become damage if its being expose too much of the sun. Prevent sun damages and lower your risk of developing skin issues by applying a liberal amount of sunscreen with at least a SPF 15 cream or lotion daily. Many moisturizers come with sunscreen already included.
Retinoids: Topical Vitamin A based products called Retinoids have made significant advances in reducing the appearance of wrinkles and fine lines. They help to temporarily “plump up” wrinkle areas and diminish its visibility.
Cleansers: Cleansers help to remove dirt, debris, pollutants and perspiration that accumulate on your skin throughout the day. These cleansers may come in liquid, foam or bar form.
Eye Creams: An eye cream can help improve the condition of the fragile skin around the eyes. It helps to hydrate and protect the eye area and it may even help to minimize dark circles or temporarily tighten fine lines.
Exfoliation: The use of moisturizer and cleansers help improve the appearance of skin by sloughing off dead skin cells on the surfaces. These may also help to smooth out the skin’s appearance and even discoloration from over exposure to the sun. As we age, the skin builds up dead skin cells which makes us look older, have rough skin and wrinkles or fine lines appear. Your skin appears healthy and youthful by exfoliating daily as well as feeling cleanliness and freshness.
Before Rookie, Teo founded a herbal beauty emblem Into The Wild which offered homemade balms, body butter and clay masks using elements like coconut oil, avocado oil, and mango butter.
As the brand grew, Teo realized her brand had problems standing out as a natural beauty brand.
“I realized that a lot of [my customers] have this concept that natural beauty merchandise is secure but not necessarily powerful,” said Teo.
“It’s sort of implicit due to the fact lots of them tell me that the handiest cause they are into natural merchandise now’s either because they’re pregnant or because their skin is extremely sensitive to positive components. Very few of them inform me that it’s due to the fact they can simply see tangible effects.”
Eventually, Teo gave up Into The Wild to broaden a logo stimulated through superfoods.
“The idea behind Rookie is absolute “High-Performance Superfood Beauty”. We trust that you shouldn’t select between what’s secure and what works. But combining clean, healthful superfoods with excessive performance, clinically-verified energetic ingredients, we are able to combine the best of both worlds to create consequences that meet the high requirements of Asian purchasers.”
A ’treasure trove’ of ingredients in Asia
Teo believes that differentiating her logo with superfoods will resonate with Asian clients.
“teaching customers approximately the benefits of superfoods. It’s already every day, they’re past that point and you may even see that little niches within the superfood wave are already beginning to sprout up.”